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Using Random Affinities for Reputation Management
A little while ago, Ian Lurie, CEO at Portent, wrote about an interesting tactic he uses to get more ideas for marketing as well as better target his own marketing. Lurie uses Amazon, Facebook ads,...
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Social Triangle of Trust
Although it’s a proven tool throughout the marketing, SEO, and reputation management industry, there are still a number of old-school CEOs and business owners who hear the word “social media” and...
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How to Use YouTube to Combat a Negative Online Reputation
Not only do videos get a lot of attention in the search engines ranks compared to just regular old links, they also work really well for reputation management. Sure, they can take up a spot in the...
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Reputation Management for People Who Aren’t Good at Making Content
Content marketing is all the rage right now. Every SEO website, every marketing website, and any website that has anything to do with building a business online is filled with talk about content...
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Why Keyword Domains May Not Be the Best Reputation Management Strategy
Online reputation management is both a very easy concept to explain and a very difficult strategy to make effective. It’s easy to say you make search engine results more positive for companies who...
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Don Sorensen, Online Reputation Management Expert, Addresses Direct Selling...
PRWeb San Francisco Chronicle Salt Lake City, Utah (PRWEB) December 28, 2012 Don Sorensen, online reputation management and protection expert and president of Big Blue Robot, presented at the Direct...
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Celebrity Reputation Management: Tips on Maintaining a Positive Personal Brand
For celebrities more than most other people, your name is your brand. It takes a lot of good work to build up a positive brand, but only hours to destroy one, thanks to the far-reaching possibilities...
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Pharmaceutical Reputation Management
The reputation of a pharmaceutical company is a precarious thing. Any negative press about your company or a new medicine can spread like wildfire online, so it’s important to make the most of all the...
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SEO for Online Reputation Management
Although online reputation management works in a variety of ways, it often depends heavily on search engine optimization (SEO) to fill the first page of search results with positive content about your...
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Where are the Drug Commercials on YouTube?
Pharmaceutical companies tend to do a poor job managing their online reputations, especially on YouTube. Major drug companies like Otsuka America Pharmaceutical, AstraZeneca Pharmaceuticals, Eli...
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SEO: The Cornerstone of any Online Reputation Management Strategy
Although online reputation management works in a variety of ways, it often depends heavily on search engine optimization (SEO) to fill the first page of search results with positive content about your...
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Unethical Corporate Online Reputation Management Tactics to Avoid
Just like some forms of search engine marketing are considered spammy and unethical–known as “black hat” SEO–some tactics you might use as part of your corporate online reputation management strategy...
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5 Steps to Controlling Your Personal Online Reputation
Personal reputation management is a growing trend, and has been for awhile as corporate professionals and business owners continue to realize the power of building their own brand. Controlling your...
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The difference between owned, earned, and paid media in ORM
Online marketers today know the value of owned, paid, and earned media in brand awareness, customer acquisition, and customer retention. But a brand’s online reputation management also depends on...
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Travel Industry Online Reputation Management
According to eMarketer, the number of people who research and book a trip online increases dramatically every year, and the trend will only continue. That’s why it is so important for hoteliers,...
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How the Banking Industry can Improve Their Online Reputation
Banks are notorious for having bad reputations, and things have only gotten worse during the recent economic downturn and financial crises. Knowing which factors influence a poor reputation and some...
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How Executive Reputation Management Builds the Company and Your Personal Brand
If you are a chief executive in your company, managing your online reputation is just as good for your company as it is for your own image. That’s because as a visible leader in the business, your...
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Rebuilding Wall Street’s Reputation: 7 Key Factors to Focus On
With the national economy taking its time to recover and plenty of recent financial scandals, Wall Street’s reputation has tanked. If Wall Street, banks, and other financial institutions want to...
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How Social Media Affects Online Reputation Management
Social media plays a huge role in online reputation management. The many platforms available, their popularity in search results, and how quickly and easily they can spread information all make social...
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Online Reputation Management Basics for Politicians
Image is everything in the world of politics, especially when so many voters aren’t as informed as they could be when choosing which candidate or bill to support. And since so much research happens...
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